cup LogoThe choice of the Logo reflects the prime objective of CUP. Its foundation is the Child and care for children is its main service. The logo featuring a white coloured child holding a challenge cup in the centre of a black background depicts pulling less fortunate children from darker surroundings and giving light to their lives to create a happy, secure future. The Challenge Cup in the hand symbolizes the path of success, the child is led into through guidance and knowledge CUP provides – to be a Winner. The angled motion the child is placed denotes, the release of the child to a freer world empowered with independence, to make decisions. The ‘original’ Logo is created out of colarge-media using discarded scrap-material denoting the CUP spirit of putting to productive use ‘anything that others may no longer need’ – material such as USED Books & Computers.The motto ‘Let Us Care’ asks for permission to take care of and invites the world to join hands with cup to give care.

The Children’s Upliftment Programme (CUP)

CUP was founded in May 2004 with the primary objective of building up the future of the younger generation of the country.


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